31 May Crowd Support for Food Projects
Crowdfunding is gaining ground in the food sector. Food startups and small projects have more choices everyday in seeking help from the crowd to take off with their business or find assistance for
their innovation challenges. As happens with open innovation platforms such as Allfoodexperts, which provides its challengers the talent of a community of food techies to innovate, different crowdfunding initiatives are emerging to give new food projects economical support to initiate their activity or scale their production, two examples being, Food Start and Foodie Crowd Funding. Food start is a US project that helps
restaurants and food trucks raise capital online in small amounts, from $50 to $250. Backers, in exchange, receive small prizes such as discounts or VIP treatments while supporting local business creation. With this system, new restaurants not only get funding but a network of customers wishing to see them succeed. Additionally, the users of the platform can access specialized consultants to start up the business and exposure and marketing support to start building up their brand. In the following short video from Food Start they explain the functioning of their crowdfunding platform. Foodie Crowd Funding is a project lead by restaurateur husband and wife team John and Karen Foley to help small business. Unlike massive crowdfunding platforms like Kickstarter, where tech or innovative ideas are predominant, Foodie Crowd Founding aims to help farmers, makers, restaurateurs and food entrepreneurs “to tell their stories, to post their projects, offer their goods and services and raise money for their businesses”. But the expanding of crowdfunding in food does not stop here. Large crowdfunding platforms are responsible for the launch of innovative food products or new food startups. More than 6,000 food projects are published right now in Kickstarter and truly interesting projects got the boost they needed in this platform or in other such as Indiegogo or Quirky. Here are some: Foodini is the first 3D domestic food printer designed by Natural Machines for daily use and able to print fresh food like pasta, breads, dough, stiff liquid, and also chocolate. Koa is the world’s first organic water, made from a blend of nine juices.“Organic water” is the term used for its creators to describe a beverage which is zero sugar, zero calories, colorless and tasteless juice product that Koa actually is, since it is still 100% juice. Real Good Gum is the first 100% organic chewing gum. It is also gluten free, vegan and biodegradable and gets its coloring from organic plant sources.