The North American sports nutrition market has been growing at a significant rate for the past 5 years. Consumers have begun demanding sustainable alternative sources of protein that don’t compromise nutrition. The challenger possesses a patent pending method to yield a soluble cricket protein concentrate powder and needs to create a protein blend where:
1. Its cricket protein concentrate is the 1st or 2nd ingredient.
2. Tastes great.
3. Variations: soy blend, pea protein/non soy veggie blend, whey blend.
4. Costs are maintained to be competitive against vegan protein powders on market.

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